Tuesday, October 27, 2015

A Guide to Understanding Search Engine Optimization

Search engine optimization, also known as SEO, has become one of the most important factors of any service or internet marketing websites.  From large to small-sized enterprises, the presence of SEO in content is essential for online success.  Some companies believe that their popularity in the 'real world' will transfer to the online world without much difficulty; however, this is not at all true.  Even if you have a strong reputation offline, the amount of new websites published hourly will make it difficult to stand out in the crowd.  This article will provide some information on how to optimize your website and achieve online success.

1. Finding An Effective Niche
One factor that contributes to a website's success if its niche.  The niche refers to the topic being discussed, and this will determine the type of content on the website.  While it is tempting to use popular niches, this can be a mistake as the popular options are part of trends and will disappear in a short period.  This makes the definition of your niche quite challenging as you need to find a topic that has a strong following but does not fall in with the masses.  Many people opt for trendy niches, and this causes a larger amount of competition; whereas less common niches, while still having a following, will make your website unique.

2. Completing Keyword Research
The basis of search engine optimization is the optimization of your website's content.  One method of completing this task is by inserting specific keywords and phrases into the online content.  It is important to complete research into the keywords before placing them on the website.  Similar to niches, this research will help determine which keywords are most effective and present with less online competition.  It is recommended that you utilize long tail keywords as they are target specific audiences and are generally not competing with many other websites.  To ensure that your research is effective, it is advised that you utilize online keyword research SEO tools.

3. Having Unique Content
Unique content is one of the most important features of any website.  While it is possible to copy content from other websites, this is highly discouraged as it shows no originality and may even conflict with copyright regulations.  Refreshing, unique, and highly original content is more likely to attract traffic and help you reach the first page of your desired search engine query.

4. Search Engine Directory Submissions
It is all good and well to create an optimized website with unique content, but if the website is not submitted to a search engine, you will not see any results.  By submitting the website to authority SEO friendly directories, you can increase visibility and brand exposure, which in turn can result in more visitors to the website.

Final Words On The Matter
As can be seen, the creation and promotion of a website can be quite challenging; however, using the information above can make this task less daunting.

The Fast Paced World Of OC Online Marketing

Every Orange County business has to figure out a way to market their products and services to consumers. It is not as easy as it once was because today you are competing on a global scale since the internet reach just about everywhere. But that's okay there is still room for your business to succeed, you just need to know how to do it.

Obviously search engine marketing is number one on every marketers list since that is how you get your website to the top of the rankings. This is important because it shows you have highly relevant content that the consumer is searching for. In doing so, you want to make sure that your website is creative enough to attract people and keep them there long enough to be able to understand what you are all about.

Online marketing is taking so many different forms today because there are many different platforms to get your message across. We all know about social media and its power, but now you also have mobile marketing that has become a very powerful tool because it is real-time advertising. You can send an SMS message to all of the people who have opted in and get a very big response almost instantly. Studies have shown that people on mobile devices are more likely to respond to text based ads within the first few seconds of receiving them. As opposed to ads on your home computer where the average user doesn't even click on them.

This is what online marketing has become today, a race to develop new technology and new methods to get your brand across multiple platforms. It is also very crucial that you pay close attention to all of your social media accounts. Since this has the power to make or break you. With good video postings that are fun and unique, you can draw a large audience to your website. Just providing good customer service on social media is a great marketing tool. Every consumer loves it when a business owner responds personally to them on social media.

Now social media can also hurt you too if you ignore it. You are going to receive bad reviews; it is just a fact of life. You can't take it personally, but what you can do is immediately respond and address their concerns in a polite way. This shows that you care, and others online will see that. Another great marketing tool is the business owner showing a caring a concerned side while getting personally involved.

Text-based ads and banner ads to do not do as well as they once did. People are just more into mobile advertising today since they are always connected to their smartphones, tablets and other portable electronic devices. Ads are not something people click on as much online, so you need to figure out where to spend your marketing dollars to get the best return on your investment.

With a fast paced changing online world, the marketing aspect is constantly changing. Keeping up with it all can be crazy, but you can do it if you are persistent, determined and have lots of creativity.

Helpful Advice When Designing A Mobile Friendly Website

Today you will find many businesses converting their websites over to a mobile platform because that is where a lot of people get on the internet. There has been a radical shift in the way people use the internet today since many of us are on the go and need to use our smartphones and tablets to hop quickly online.

A mobile friendly or responsive website is one that makes sure the content loads up quickly, and you can read all of it. The content is presented in such a way that the mobile user can easily navigate around. A regular website is made for a much bigger page, so fonts can be bigger, more graphics and bigger headlines. This is the case with mobile sites that need to be more condensed and packed close together.

With mobile friendly websites, there is more of a need to scroll down the page very quickly to take in all the information. You also need to be able to find easily how to move around, such as going back and forward while also being able to get back to the home page.

Every webmaster today needs to be able to build a website accessible to mobile traffic in order to maximize the number of viewers. One that does not display in a mobile format will cause a lot of problems with devices that cannot support these wide frames and intensive graphics. You also want to build the website so that pages load quickly, and don't eat up too much data which is extremely important.

A mobile friendly website usually has more text-based information and fewer graphics because people pay a lot of money for data. If your website has too many pictures or graphics to download that is eating up a substantial portion of a person's data. Chances are they will never return to your website when on a mobile device especially if they have limited data plans.

You should always test out your website multiple times and each day to ensure that it loads up smoothly on mobile devices. If not something can slip in there and cause the website to haywire that will not please your mobile customers.

Some people don't like sites built specifically for mobile devices and want the full experience. Sometimes not getting all of the options they need to access their account. So make sure you give them the option to switch over to a full website.

There are many tools online for the webmaster to design and create a mobile friendly website. Use these tools to your advantage, and then check them out to see how well everything works. Also, encourage feedback from your viewers for any possible changes.

With good tips and great advice available online many website designers, today can create great looking mobile friendly sites. It is more important to get started on that because nowadays just about everyone is connected online through a mobile device.

The Complex World Of Search Engine Optimization in Southern California

With so many new SoCal businesses joining the internet each day looking to make it big, most have no idea what it takes to become successful in today's highly competitive online world. It is not just local today but a worldwide audience that is searching the internet for products and services. Your Orange County business has to compete now to earn the attention of hundreds of millions of people all around the world. This is important because it can affect how you rank in the search engines.

By now most of us are very familiar with search engine optimization and the power it has to help you get a higher ranking and more relevant traffic to your website. But the problem many people find today is that they don't understand how to improve their search engine rankings. Since most business owners are concentrating on improving their products and services, marketing is a secondary thought. Unfortunately in today's business world marketing is practically everything.

Well at least until recently how you market yourself was big news and gave your brand a leg up on the competition, but now all of the search engines are wise to that. Instead of being a good marketer of your brand, you now actually have to provide highly relevant content that is unique. Meaning you can't just be a big name, you have to have information, whether it is products, services or some news that is relevant to what's going on today, and also solves the needs of people.

Since SEO is always evolving the business owner must change with the times. Today you need to be more creative to get your brand out there. Social media is huge, and that plays a big part in whether or not you succeed. We have all seen how one or two negative comments on social media websites can do serious damage to a business. Not just to a business, but individuals too who are their brand. It is tough out there, so when you get involved with social media, you need to be on your best behavior and use good customer service skills to your advantage.

As a small business trying to make it in the big sea of whales, you are competing with these huge companies who have the resources to deliver products cheap and also get them made cheap. Having said that, to compete with the big boys you have to be wise and you social media to your advantage. This is where video marketing comes in.

We see today that small businesses can do very well when they put out catchy videos that are interesting, funny and have the potential to help them solve problems. This is true in local markets or on DIY videos where people are giving tutorials on how to fix things. With a simple mention of your website address down below you can get tons of highly relevant traffic to your website.

Whatever you do today online it has to be geared towards search engine optimization. Getting to the top of the rankings in your niche is a major achievement and something to be celebrated, but, of course, it isn't easy. Patience, persistence, and creativity can get you a long way in today's search engine optimization game.