Every Orange County business has to figure out a way to market their products and services to consumers. It is not as easy as it once was because today you are competing on a global scale since the internet reach just about everywhere. But that's okay there is still room for your business to succeed, you just need to know how to do it.
Obviously search engine marketing is number one on every marketers list since that is how you get your website to the top of the rankings. This is important because it shows you have highly relevant content that the consumer is searching for. In doing so, you want to make sure that your website is creative enough to attract people and keep them there long enough to be able to understand what you are all about.
Online marketing is taking so many different forms today because there are many different platforms to get your message across. We all know about social media and its power, but now you also have mobile marketing that has become a very powerful tool because it is real-time advertising. You can send an SMS message to all of the people who have opted in and get a very big response almost instantly. Studies have shown that people on mobile devices are more likely to respond to text based ads within the first few seconds of receiving them. As opposed to ads on your home computer where the average user doesn't even click on them.
This is what online marketing has become today, a race to develop new technology and new methods to get your brand across multiple platforms. It is also very crucial that you pay close attention to all of your social media accounts. Since this has the power to make or break you. With good video postings that are fun and unique, you can draw a large audience to your website. Just providing good customer service on social media is a great marketing tool. Every consumer loves it when a business owner responds personally to them on social media.
Now social media can also hurt you too if you ignore it. You are going to receive bad reviews; it is just a fact of life. You can't take it personally, but what you can do is immediately respond and address their concerns in a polite way. This shows that you care, and others online will see that. Another great marketing tool is the business owner showing a caring a concerned side while getting personally involved.
Text-based ads and banner ads to do not do as well as they once did. People are just more into mobile advertising today since they are always connected to their smartphones, tablets and other portable electronic devices. Ads are not something people click on as much online, so you need to figure out where to spend your marketing dollars to get the best return on your investment.
With a fast paced changing online world, the marketing aspect is constantly changing. Keeping up with it all can be crazy, but you can do it if you are persistent, determined and have lots of creativity.